Keep initial fetch sessions low-key, rewarding and fun rather than rigorous training.
Have Fun
Tug toys, balls and soft squeaky toys often work best to spark natural chase and retrieve drives.
Use High Value Toys
Use treats and praise to mark and reward even picking up the toy at first to reinforce the behavior.
Mark & Reward
Attach a "Get it!" cue when you throw the toy so they learn to fetch on command vs randomly.
Add Cues
Gradually step back further from the dropped toy location before cueing to return and build drive.
Increase Distance
Practice with multiple toy types so they don't only fetch preferred toys.
Prevent Selectivity
If your dog gets the toy but refuses to bring it back, move closer and use high-value treats to motivate toy release.
Troubleshoot Pickiness